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Datarock Release Most Extravagent Single In History (Their Words!)

1/27/2011

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Picture

Catcher in the Rye

Datarock are releasing a single, Catcher in the Rye. But it doesn’t reallllly sound like a single. It sounds like about three years work. It includes a designer toy which has: 110 bonus tracks, 1500 photos, 20 music videos and an hour of concert footage.

Those of you with kids may remember Datarock from being on Yo Gabba Gabba. Others may recall them from Coachella etc etc. This basically includes their entire catalog as a bonus on a single. This is an awesome concept. This is how music as a business survives, when bands and /or their marketing/PR henchmen (and henchwomen) come up with creative ways to add value to what they are selling.

Bravo Datarock. You can hear the single above. If you like indie rock, dance with a funky flavor you are probably going to like Datarock… For more info head to datarockmusic.com

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