The Ghetto Film School has a mission to educate, young storytellers and filmmakers. Every year the organization helps over 650 emerging artists in the South Bronx (via workshops). Many more, hundreds off thousands work with the organization on collaborations and online classes.
Alt-J became involved when they contributed a song to David O. Russell's film, Silver Linings Playbook. Russell is on the schools board of directors. He encouraged the students and graduates to pitch ideas for the video to the band.
Find out more at www.ghettofilm.org.