When a film (Paranormal Activity 3) takes the time to come up with creative ways to market their offering, ages before it comes out it can mean one of two things; a) they are really gung-ho and creative and just had too many ideas (and "get" the multi-media world we live in) or b) they are substituting marketing for making a good movie.

In this case I am inclined to believe the former over the latter.

Check HERE for what I am talking about.

I think it is clever. When it was sent to me, I watched the first video and, even considering it was forwarded by someone I KNEW was working on the movie, it took me a little bit for it to register. I suggest forwarding the link around to your horror fan friends and see who gets it!

I liked both of the Paranormal Activity movies. Sure the second one was derivative but they kept what made the first one scary; they let tension build. They let things happen that you catch out of the corner of your eye. In real life that is what makes you JUMP.

But I am curious, and suspicious, if they can maintain the spookiness in a third movie. The trailer is, however, promising. Check it out HERE.

Midwest Independent Film Fest does a lot of neat stuff and I always mean to post their premieres and always wait too long. Well NOT this time. On August 2 their First Tuesday film is the Chicago Premiere of Meet Monica Velour, with Brian Dennehy, Dustin Ingram and Kim Cattrall (presumably not playing a mannequin).

This indie premiered at Tribeca and was shot in Michigan. That’s awesome. Screw Hollywood! Up with Detroit!