Music folks—promoters bands and eve PR PEOPLE…brrr (I tease them as I was once one of them) have the potential to do a lot of good. One recent example of all of the above (and more) stepping up to the plate is the Life is Good Festival which had 20,000 in attendance and raised a million dollars for Life is Good Playmakers (the “action arm” of the Life is Good Kids Foundation).
Life is Good is a Boston based company with a social mission to help kids overcome life-threatening challenges.
And this festival fundraiser partnered with Superfly Presents (wait? A PROMOTER WITH A SOUL…HOW CAN IT BE…but it IS) and put some super musical acts on three stages. There were kids performers but also included were Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady. Brandi Carlile and The Levon Helm Band did sets with The Boston Pops.
Life is Good donated 100 percent of theprofits from ticket sales, sponsors and onsite apparel and merch sales to the foundation. ALSO the festival aimed at getting people to do good. They arranged for numerous people to sign on as VGAs (Very Good People) and raise funds for the Life is Good Playmakers. These folks raised over $435,000.
If you were wondering (you cynical bastard), “The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to over 130,000 children.”
This last part was a boiler plate description that is going to hurt me with Google I bet. But, I cannot say it better. The fest had lots of extras and stuff for kids, games, art projects, food and mascots from pro sports teams for photos.
Good for everyone involved.
Life is Good is a Boston based company with a social mission to help kids overcome life-threatening challenges.
And this festival fundraiser partnered with Superfly Presents (wait? A PROMOTER WITH A SOUL…HOW CAN IT BE…but it IS) and put some super musical acts on three stages. There were kids performers but also included were Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady. Brandi Carlile and The Levon Helm Band did sets with The Boston Pops.
Life is Good donated 100 percent of theprofits from ticket sales, sponsors and onsite apparel and merch sales to the foundation. ALSO the festival aimed at getting people to do good. They arranged for numerous people to sign on as VGAs (Very Good People) and raise funds for the Life is Good Playmakers. These folks raised over $435,000.
If you were wondering (you cynical bastard), “The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to over 130,000 children.”
This last part was a boiler plate description that is going to hurt me with Google I bet. But, I cannot say it better. The fest had lots of extras and stuff for kids, games, art projects, food and mascots from pro sports teams for photos.
Good for everyone involved.
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