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New Media Film Festival--First Festival In Los Angeles This June

5/10/2010

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There is a new film festival out there attempting to break some molds and knock some heads together. Well, certainly the former and I just made up the latter. Nonethless the New Media Film Festival is trying to further the visual arts by educating and offering a venue to new forms of visual entertainment.

“New Media Film Festival started as a place for filmmakers to learn about the new formats that media is being shot on. The inaugural year we decided to go with categories to include projects shot on the RED camera and 3D as we have seen the development of training programs, groups, trade associations that are working together to develop ways to utilize the technology to its utmost potential, says Susan Johnston, founder and director of the festival. “It's a fascinating time to explore format potential, people are feeling that technology has caught up with vision, now lets try to find a simple way for all of it to play well with each other. In addition, we have mobile and web content.”

The New Media Film Festival exists to offer a platform to showcase innovative ideas and technology.  Yet it isn’t all about technology and advances therein. The festival aims to find the stories worth telling through these media. Just because something is innovative or even looks great doesn’t mean it is, ultimately, watchable.

“We are a boutique festival that honors stories worth telling in all media that are innovative, imaginative and inspirational. Stories that can make you laugh, cry, think & go beyond the ordinary.” says Johnston.

The festival has a variety of categories--RED, Feature Length, Short, Documentary, Webisode, Webseries, Mobile, Mobisode, and 3-D.

Both fans and filmmakers can learn the who, what, why and how with the experts. They can also even learn to distribute their content in the respective new formats through panel discussions.

When asked about the overall philosophy and aims of the festival Johnston says simply; “All ages, All cultures, All media are welcome, we honor stories worth telling .”

The New Media Film Festival will be held June 11-13, 2010 at the Downtown Independent Theater, 251 South Main St. Los Angeles, CA. For more information log on to the New Media Film Festival website.

Susan Johnston is the CEO of award-winning production company Select Services Films. She worked previously with the Providence & Rhode Island film Commissions. Johnston also helped build three other film festivals (one an Academy accredited fest).
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