Trevyn and Julian McGowan founded Southern Guild in 2008 in South Africa. Their focus then, and now, has been on locally produced, limited-edition pieces from artist/designers from South Africa. They choose artists based on a simple but not always common premise.
"Mostly that they can’t not make what they’re making – they’re called to it and are passionate about the work they do. Authenticity and heart plus talent and of course, superb production value and distinct voice." says Trevyn McGowan.
This year McGowan says there is an even more of a focus on an African aesthetic.
"This year’s collection has a clarity of focus that establishes Africa's unique voice, viewpoint and narrative. Collectible design is a comparatively new category in Africa, which means our designers are emotionally driven and more visceral than cerebral. What we see and enjoy every year at Miami is how the works elicit such an emotional response from the audience." says McGowan.
Southern Guild participates in numerous design and art fairs around the world but Miami is a unique opportunity for the group.
"Location, connection and inspiration. Miami attracts 33 of the leading design galleries in the world so it’s a fantastic space to learn in and to reestablish our confidence as our sales are always great. We also get to see our colleagues and
friends in the industry and to plan the coming year with our partner galleries," says McGowan. "The fantastic events surrounding the fair throughout the city provide enormous inspiration. Miami is incredibly fun and has such a fantastic vibe – the parties and that perfect sea work magic on all of us."
Design Miami occurs yearly in Miami Beach and Basel and features established and new designers/artists. They represent the cutting edge in design every year. The fair is truly where design meets fine art and no exhibitor demonstrates this more eloquently than Southern Guild.