The first of these large scale pieces is a but of "Americana" and calls to mind ads you might see in a magazine in 1901--cool jazz, cigars, all that is missing is the pitch (and overt racism) of those times.
Of course the second pieces is not referencing America (except perhaps as "customers").
These are only two of the pieces but if you look at more you get melancholy in them, perhaps sometimes even bordering on despair. This is not at all what an ADVERTISER would want is it?. These are subtle works that also manage to show both defiance and dignity, usually in the faces, the demeanor of those depicted.